Thanks for reading.

I read science fiction and, must be forty years ago, I read one short story where there had been a "national revulsion" against background music years before and it was gone.

I've awaited that revulsion all my life.

Not only has it never arrived; the music has gotten worse and worse, simpler and simpler, more and more commercial. Melisma (stretch a syllable over many different notes) makes me cry out in pain. Diva pop was agony.

But, no, I have not heard of this branding though it doesn't surprise me. It's been decades since music has been about anything but money. I stay as far off the grid as I can manage. American culture is increasingly foreign to me (I 've lived in Vietnam since 2010).

After I saw the Jethro Tull Aqualung tour I bought a flute, learned to play music, and acquired a musical ear. I can figure out most music the first time I hear it (and I like best the music I *can't* figure out) and I can hear how godawful simple it is now.

American Software Developer living in Vietnam. Classical musician (guitar, woodwinds), weightlifter, multilingual, misanthrope • XY

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