Thanks for reading.
I read science fiction and, must be forty years ago, I read one short story where there had been a "national revulsion" against background music years before and it was gone.
I've awaited that revulsion all my life.
Not only has it never arrived; the music has gotten worse and worse, simpler and simpler, more and more commercial. Melisma (stretch a syllable over many different notes) makes me cry out in pain. Diva pop was agony.
But, no, I have not heard of this branding though it doesn't surprise me. It's been decades since music has been about anything but money. I stay as far off the grid as I can manage. American culture is increasingly foreign to me (I 've lived in Vietnam since 2010).
After I saw the Jethro Tull Aqualung tour I bought a flute, learned to play music, and acquired a musical ear. I can figure out most music the first time I hear it (and I like best the music I *can't* figure out) and I can hear how godawful simple it is now.