I’m sticking with fad. We don’t need a bunch of crappy new nomenclature to focus on meeting requirements.
By 1999 the greatness at MS had completely disappeared. I saw the last year of it in 1990. It started with doubling up in offices. By mid 1990 I was sharing with the worst programmer in the world; he didn’t understand functions so he wrote macros; everything he wrote therefore had a single function: main().
And he passed his code reviews.
He also babbled on the phone at auctioneer speed and jet engine loudness in Hindi all day.